Welcome to the Windwave B2B

Windwave are a leading distributor of cycling products in the UK. We represent many of the world's best brands on an exclusive basis. Our warehouse is stocked with around 250,000 products, ready to be despatched by our ultra-efficient warehouse team. Orders placed before 12pm on weekdays will usually leave us the same day.

Windwave opened in 1987, as a manufacturer and distributor of windsurfing and sailing products. In the 1990s, we expanded into cycling distribution. The business grew exponentially, partnering with famous manufacturers including Colnago and Transition. Today, we offer some of the best cycling products on the market, encompassing road, MTB, gravel and urban.

In addition to handling distribution and logistics, we organise events, demo days and assist our brands with UK marketing.

We’re passionate about providing the best possible experience. The Windwave team have an extensive knowledge, and we're always pleased to help our customers. Our brand managers and workshop technicians can assist with everything from general queries about fitment and compatibility, through to technical matters such as suspension servicing and tuning. We'll help you find what you need, and then have it delivered to you as quickly as possible.