Providing active people with protection from head-to-toe. This is the mission of Dainese, the Italian company that is a leader in the world of protective clothing and gear for motorcycle riders and dynamic sports in general. Dainese was founded in 1972 in Molvena by its current president, Lino Dainese, who started out producing leather trousers for motorcross riders.
Dainese started with motorcyles and went far beyond: ever since 1995, the protective technologies it has developed for the safetey of motorcycle riders have been applied to other sports as well. First to Downhill mountain bikes, then skiing and then to faster and faster sports, including watersports like jet-skiing and kite surfing.